Last night I went to the live premiere of the new documentary
Beer Wars. It was a decent work in the Michael Moore school of documentaries, replete with an ambush of Auggie Busch the Fourth in a hotel lobby. You know the story, big brewers and evil three-tier distributors keeping down craft brewers and all that. Overall, though, it was more optimistic than not that craft brewers can have a place in the market as demonstrated by the success of Dogfish Head, Stone and New Belgium.
During the panel discussion after the movie, there was some awkwardness when they showed a clip of
Todd Alstrom from BeerAdvocate calling
Moonshot "crap party beer" and then cut to Rhonda Kallman (Moonshot's inventor) for her response. For her part, Ms. Kallmann admitted she wasn't a brewer and responded gamely something along the lines of "Most of the beer in America is light beer, so I'm just trying to sell an American beer."
I've been thinking a lot about the whole notion of American Beer, but that deserves its own post.
As for Mr. Alstrom's accusation, he may be right that Moonshot isn't a true craft beer - I don't think that Ms. Kallmann would argue with that - but more broadly, I'm coming to the belief that BeerAdvocate's whole system of rating beer runs counter to their stated motto of "Respect Beer."
Ratings and rankings for beer are pure snobbery. They go beyond beer geekdom - "Gosh, did you know that beer has 74 IBUs and was made with hops grown by Himalyan tribesmen..." - into the realm of "I 'know' beer better than you, and the beer you like is crap." Is that really necessary? Isn't that what turns people off about wine snobs and record store clerks? Shouldn't we leave that kind of attitude to the Cabarnet crowd?
BeerAdvocate's user ratings may be helpful to some, but there is a clear bias for beers like Imperial Stouts and IPAs. A simple, but delicious blonde like the
Southern Star Blonde Bombshell gets a mere "B" even though almost all of the comments are positive. People just don't want to give an "A" to an accessible, drinkable beer.
Why should any beer drinker be made to feel bad about the beer she drinks just because some snob says anything less hoppy than Avery Maharaja is crap? And if her first experience with craft beer is someone telling her that she drinks crap beer, how likely is it she will try craft beer again?
Respect beer, yes. But respect brewers and other beer drinkers, too.